Black Sherif’s ‘Kwaku The Traveller’ video has been defended by music experts.
The young musician has been criticized by some people after he released the music video yesterday.
Reacting to this, the CEO of 3Networks, Sadiq Abdulai Abu in a post sighted by Zionfelix.net said Sherif experienced different versions of himself through abstract events.
He explained: “The idea is simply black Sherif experiencing different versions of himself through a series of abstract events. The press conference – Black Sherif is overwhelmed by everyone’s opinion and chooses to ignore the negativity as he moves on. The mothers praying – He then visits a group of spiritual mothers who shower him with their blessings as he journeys on. This symbolises a Mother’s love and well wishes for their children.
“The tea party – an opulent black Sherif having a tea party with elite females. This illustrates Black Sherif being able to fit in any environment regardless of gender and status. The Fighting minions with pink bags – These minions represent Black sheriff’s haters and the state of confusion these haters exhibit amongst themselves while still keeping tabs on the Artist they claim to hate.
“The Interrogation characters – The industry gatekeepers trying so hard to find faults against black Sherif and would do anything to bring him now. The mob scene with the Silver characters – Black Sherif as the leader of the new generation of kids who do not conform and surrender to the old generation regardless of gender, class or race. He leads the rebellion. The Lady in the gown – Blacko’s Guardian angel. The Red bag – symbolises Black sheriff’s essence as journeys through these abstract events.”
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Media Management and Marketing Communication expert, Astus Kwasi Ahiagble walked us through the principles of Film Form and Semiotics.
“Film is an Art with its own “language”. Black Sherrif’s Kwaku The Traveller music video presents an interesting discussion on the principles of Film Form and Semiotics. The choice of style; especially Mise-en-scene and editing, attempt to fuse Narrative and Experimental film forms in a commercial music video genre. Audience will always try to reconcile layers of meaning: Referential, Explicit, Implicit and Symptomatic. Remember, No film can be made out of Context. Film speaks for itself,” he wrote.
For his part, Photography and entrepreneur, Curtis Osei Owusu aka Awuku, described the video as a brilliant masterpiece.
“Black Sherif’s Kwaku The Traveller video is a brilliant masterpiece. To load that much content in three and half minutes is creative work done by David Nicol-sey Jnr. But I see people complaining about the story line so lemme break it. The first five seconds is a summation of his life. What he sees daily, fire in his eyes.
“Followed by a press conference of him telling the world what he has been through. Also, he is not here to explain himself to anyone as depicted in his exit from the press conference without taking questions. the Scenes between 1:00 and 02:13 depict the things he confessed in the previous scene. His relationship with God, fumbling big cash, crime, street fights, etc… I mean, if you’re with Small god, you got a lot of sins to confess definitely!
“This is followed by his current situation where he’s on the streets with his squad, being on the road and working hard as well. The police swooping up on him from 02:46, is his sins from the past catching up on him, eventually. Battles he’s going to be fighting ahead. All this while, love can wait in a Pistis gown that was ordered ’bout a week ago! It’s a great video, let’s all enjoy it but I need you tell me what you think was in the bag,” he stated.
Watch the video below.
