“Beta Malt Interco”, the Inter-Schools and Colleges Athletics Competition sponsored by Accra Brewery Limited (ABL) crowned ultimate champions from the various regional competitions in the just ended 8-day National Sports Festival held at the Bolgatanga Senior High School in Bolgatanga from 19th to 21st September 2019.
This year, ABL, manufacturers of Beta Malt, a nourishing true malt beverage, partnered the Ghana Education Service (GES) to organise the “Beta Malt Interco”. As sponsors of the popular Inter-Schools and Colleges Athletics Competition (Interco), Beta Malt has refreshed hundreds of athletes over the last six months from the preliminary stages all the way through the regionals of the contest. Notably, top performing athletes have also been rewarded with packs of Beta Malt drinks and branded souvenirs.
Head of Marketing, Ms. Ewurafua Addo-Atuah, commenting on the accomplishment of the partnership, affirmed that “physical education and sports remained important disciplines that provided holistic intervention to developing the mental and physical aspects of the body of young people and what better way to inspire athletes to go all the way up with Beta Malt”.
The opening ceremony for the athletics competition on Thursday,19 September 2019, showcased 720 athletes made up of equal halves of males and females.
Beta Malt Brands Manager, Mrs. Portia Offei Asare, urged the athletes to strive for success with Beta Malt as their beverage companion, on their way up to becoming a new generation of athletic ambassadors for the country.
“On behalf of Accra Brewery Limited (ABL), we are delighted to sponsor the 2019 National Sports Festival, as the greatest moments in our Senior High School sports calendar ends today. The participants have been at their best exhibiting the spirit of competition and enthusiasm. I am thankful to the organisers of the event, the Ghana Education Service (GES) and the keen athletes, for providing us with some very exciting moments.
ABL and Beta Malt congratulate both participants and winners because these parts make a whole of success. A winner exists because someone dared to stand up and lose. For height, there has to be depth.
It has been a long physical and emotional journey for all the athletes who have jumped and sprinted to get here today. To those who could not achieve victory on this occasion, you should not be disappointed but analyse your performance and set out on a further mission. You need to remember that the winner is not twice as much better than a runner up,” she said.
Mrs. Offei Asare added: “Beta Malt is a brand that believes in offering experiences that play meaningful roles in the lives of consumers and empowering young Ghanaians to pursue their dreams. We have always believed that with Beta Malt, The Only Way is Up, as you the athletes undoubtedly have exhibited these traits.
As part of our support, Beta Malt has pledged GHS30,000.00 worth of tertiary scholarships to the overall best male and female athletes that emerge today. This support will continue to keep alive the hope of many student-athletes dreaming of a future in sports while contributing to ABL’s investment in a Growing World where everyone has the opportunity to improve their livelihood.
ABL will, therefore, continue to support initiatives that harness this potential to produce the next world champion from Ghana.
I wish you greater success in the future and hope being a sportsperson will add to the glory of the game and the country both as you choose Beta Malt as your ultimate beverage companion going all the way up.”
The overall best male and female athletes at the National Sports Festival will receive tertiary scholarships from Beta Malt worth GHS30, 000.
