Ghanaian choreographer, Incredible Zigi, has commented on how music promotion should be done nowadays.
He argued in a recent interview that no serious-minded musician will rely solely on DJs for promotion.
Zigi said they should promote their songs through other means which will help them to trend.
“If you are an artiste and you rely on DJs alone to make your songs go viral then maybe you’re not serious with your promo,” he told Amansan Krakye on Property FM.
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The dance artist believes social media influencers can do a good job for artistes.
“Now there’s TikTok and other social media platforms which you can use by giving the song to an influencer to make it a trend.
“I have over 600K following on TikTok alone so these are platforms that we can use to promote songs whilst the DJs also promote the song,” Incredible Zigi stated.
