Ghanaian filmmaker, Peter Sedufia has explained why most Ghanaian films do not land on Netflix and Amazon.
He noted in a post sighted by Zionfelix.net filmmakers in Ghana make quality films.
However, Peter indicated the owners of these streaming platforms have the final say to allow the contents on their platforms.
He added that they have their priorities.
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Peter Sedufia further stated that they will look at where they can maximise their revenue since Ghana would be 4th or 5th on the Netflix order in Africa.
“Note: This is a private email from my distributor; it doesn’t concern anyone. But, I’m selectively sharing this portion for the good of our industry, so we understand the hurdle our film industry has to cross. And also, to let the many Ghanaians who keep stressing and insulting us (Ghanaian filmmakers) for not getting our films on Netflix or Amazon.
“We make quality films in Ghana, as I keep saying, but to land on these platforms, are entirely the decisions of the owners. They are business people, they have priorities, and they have their strategies to ensure maximum revenue. They go where the money is,” he wrote.
Peter added: “To be fair, Netflix has broadened its acquisition territories in Africa at the moment. But, just understand that, the order is still similar to what Amazon has, and it always reflects even in the monetary values of the offers. I’m sure Ghana would be 4th or 5th on the Netflix order. .
“This is also part of the reasons why some Ghanaian filmmakers would put two or three Nigerian actors in their films, give it to a Nigeria distributor who’ll market/pitch them as Nollywood films…
It’s also a matter of going where the money is.
Anyway, we have some exciting news coming soon!”
