Ghanaian Reggae and Dancehall artiste, Jupitar is displeased about how artistes who do not sing in English struggle to get recognition.
He claimed it is not easy to get recognition as an artiste if you do not sing in Twi.
Jupitar said most radio stations in Ghana play Twi and Pidgin songs. Meanwhile, there are good rappers/artistes using their native languages to compose songs.
“Most of our radio stations in our media space have chosen one particular language that they will promote. There is a very good rapper in the north who actually raps in Dagati or Sissala. But he can’t fluently speak Twi or pidgin…if you take that music to Accra. It won’t get up to two airplays,” he said on D-Black’s Uncut show.
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He argued that Fancy Gadam’s ‘Total Cheat’ was given airplay on radio stations because of the pidgin English.
The ‘Be Mine’ singer further mentioned other African artistes who are successful despite singing in their native languages.
“Take Nigeria for example, look at artistes like Focalistic. Phyno, Asake. They all make songs in their native language. But yet they play these songs and they jam to it. So our creative space shouldn’t limit songs to one language,” Jupitar stated.
